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Starbucks: Delivering Customer Service -
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Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would increase the amount of
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Starbucks coffee has grown into the largest coffeehouse company in the world with 16, 120 stores in 94 countries such as in Australia, Canada, China, Puerto Rico, etc. More than 77 percent of all adults over 18 or 161 million people drink coffee on a daily or occasional basis, the
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Starbucks Case Study. Topics:
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